MARKETING MANAGER

NHÀ HÀNG PRIME STEAK BOUTIQUE & CHILL - 138 PASTEUR, BẾN NGHÉ, QUẬN 1

Objectives of this role

• Establish positioning, identify target audiences, and develop marketing plans with specific

objectives across different channels and segments

• Lead the execution of marketing programs from start to finish, leveraging internal support and

driving collaboration

• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build

successful strategies

• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights

for future campaign development and go-to-market strategies, complete with formal proposals and

recommendations on tactics

Responsibilities

• Working with the creative team, develop creative briefs and guide creative direction to meet

objectives for all advertising and public-facing communications, including print, digital, and video

assets

• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle,

ensuring the alignment of communications and messaging across all channels

• Manage content and updates for customer and internal touch points, establish budget guidelines,

participate in events, document business processes, and provide sales support

• Gather customer and market insights to inform outreach strategies, increase customer conversions,

and generate more qualified leads

• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and

optimize accordingly

• Present ideas and final deliverables to internal and external teams, and communicate with senior

leaders about marketing programs, strategies, and budgets